Islands of Profit in a Sea of Red Ink: Why 40 Percent of Your Business Is Unprofitable and How to Fix It by Jonathan L. S. Byrnes
Author:Jonathan L. S. Byrnes
Language: eng
Format: mobi
Publisher: Penguin Publishing Group
Published: 2010-10-13T14:00:00+00:00
4. Think about your company’s activities last year. What did your company actually do to dramatically increase your best customers’ profitability? What barriers to competitive encroachment did you build with the 20 to 30 percent of your customers who create most of your profitability? Is your relationship secure at the highest level of these customers because you are providing so much unique value that the customer wouldn’t even think of changing suppliers?
5. How would your strongest competitors answer these questions? How would your most innovative competitors answer?
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